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Return of the Needle – This Kashmiri Duo is Reviving Kashmir’s ‘Dying Art’ Innovatively

Written by Sajad Rasool

Video By: Nadiya Shafi | Text By: Sajad Rasool

Omaira and Binish, the young duo from Srinagar has been receiving applauds for an endevour to revive the old hand made art of Kashmir. Private teachers by profession, Binish Bashir and Omaira Qayoom established Craft World Kashmir- An online ordering shop of crochet bootees, key chains, rubber bands, wall hangings, suits and bridal packages and took their friendship to a new level. They knit bootees and mufflers with a modern touch so that the customers are attracted.

Both these women use social media like, Instagram and Facebook to promote their art work and have established a chain of customers online. Customers even from mainland Indian cities like Delhi and Bangalore have been placing orders online.

About the author

Sajad Rasool

Sajad Rasool manages Kashmir Unheard. He works as a Producer and Editor

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