Video By: Rayees Ahmad | Report By: Nusrat Ali
In a bid to encounter westernization and promote Kashmiri culture, a woman, Sama Beg of South Kashmir’s Anantnag has started her brand of clothes and accessories named “Koshur Wear”, which has become a trendsetter within a few months of the journey. Sama says the mission is to enable Kashmiris to express themselves while promoting graphic design and supporting social causes.
For most of her life, Sama has lived outside Kashmir. Raised in the Middle East, she went to the US for her education. But a part of her always wanted to return to Kashmir and give back something.
She is a certified Dementia specialist and she practices this in many parts of the world, mainly in US, Middle East, and India but this has not stopped her from chasing her dream which is to contribute towards the male-dominated society of Kashmir.
She has around 28 employees from Kashmir as well as from other parts of India which include mainly females. She designs clothes and accessories in Kashmir and sends them to Bangalore for printing and manufacturing process. Her designs include Kashmiri Proverbs and slogans.